Thoughts from debbi....
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I believe as humans, we have an intrinsic curiosity that can be nurtured; hopefully explored and set free to play.

As a kiddo I wrote stories with imaginative environments and curious characters.  I could be found  staying up past my bedtime huddled in the shadows, reading pages glowing from the the hallway's light. 

It took awhile to figure out "what I wanted to be when I grew up".  (Why do all  adults ask such questions  so early in one's life?)  
I may not have had the answer, but intuitively I knew no matter what I ended up doing, I would be successful if I was passionate about it.
I stayed in college taking classes to see what "spoke my language" for a long time
 

An internship in the Marketing/Advertising world blow my mind,  a curated vault impacted rods and cones;  continuing  to drive my design decisions today.
I learned how to focus on perception - and how to investigate what drives it.

It was my privilege to work with a cutting edge agency on an active project.

 A campaign resurrecting the Volkswagen Beetle and it's homecoming message to the world. 

On this project he firm's founders established  methodology to create a respectful, nostalgic, innovative message woven throughout the campaign-including the product itself,

  Perception is the absorption of intangibles,  the visual cues, details and reactions producing benign action. 
These traits or 'calls to action' can be aligned to a product's identity,  an image attached to someone/something who uses highlighted service/project; further helping to simplify a company's message- ultimately to connect all obliged parties to  'WIN'. 

By doing so: A“Brand” begins to emerge.

A newly developed "second skin of perception"

gave me the conviction and clarity of its importance for successful design translation.
This gap between the curator and the audience's success depends on whether or not the curator can minimize noise/interference. 

The conclusion is told by the infinite driving details that attract like particles and fuse with unanticipated factors.

And.....Sometimes; there is a twist in the plot.
 

Looking back; the creative world in written form had resurfaced a year from graduation.I had the
" light bulb" moment while reading the description of a  protagonist's  career in a novel.
  This unfamiliar career in film production  jumped on my radar.  That's it! That's what I want to do.  I want to write - Hollywood style :)
 

I finished up college with  a Broadcast/Journalism degree, a Marketing/Advertising and a Psychology minor from the Walter Cronkite School of Journalism at Arizona State University.
The intrigue of perception and writing in the film industry carried me west (what better place to go for adventures in make believe?
La La Land; of course.
 

Though; when I made it on an actual film set the interest in words wilted in comparison to the power of a visual story.

 I witnessed another type of  translation  being executed through cinematic design.  

Each skilled craftsman’s precise instrument was part of the

overall symphonic journey at a conductor’s steerage. I was in awe.

 Art Direction captured my curiosity.  With passion, fearless intention and a bit of luck

I found myself at the helm of my own art department as an Art  Director in the film industry for years.   I learned how to hire others that are better than me, be accommodating of the unknown, and above all maintain the highest level of professionalism and service.

Maintaining a student mentality and the courage to learn new skills, I ventured back into “the real world” of design.  
Through UCLA’s Architectural Interior Design Program, I gained an understanding of the architectural fundamentals with applications of principles and methods.

TRAVELING abroad helped craft new insights; consuming the stories told through art, architecture, history, politics, sociology, graphic design, technology, PEOPLE..etc.

Each country has established imagined worlds that engages the design of architecture through telling there own stories from method to analytical strategy.

So..
If stories and narratives are the key to creating emotional responses,
then we must reach our audience on an intimate level..
 

Empathy,

helps us understand how people behave, feel, and think about the world around them.  An understanding allows us to start a design encouraging perspectives outside ourselves.  
Whether  or not the design intent succeeds depends on whether or not the visitors can be moved to either action or reaction not only by visual imagery, but the
overall feeling of the space or event.

 
Innovative authors in film and television have enticed our imagination with various fictional interfaces. This
technology and its possibilities now can guide our human-and-machine interaction.

Architects, Engineers, Designers take their audience, their passengers, through a plethora of experiences within the architectural space.  
As described earlier-our storytelling tries to reach the user on an
emotional level to attract and engage them to participate in the environment that can now respond with them!
They too;
might further explore and discover new insights-this is an experience.
And experiential design

driven by a crafted story has just begun...